The statements below are Maurice Blackburn’s account of this case. They reflect allegations or the firm’s position and have not been determined by a court unless a settlement or judgment is noted.
Latest update
The parties have both now filed their pleadings in this proceeding, which documents set out the Applicants’ claims in the proceeding and Google’s response to those claims. The next main step in the proceeding is discovery, which involves the exchange of documents between the parties that are relevant to the issues in the case. The provision and review of discovery is an important stage in the proceeding, as class actions often utilise documents to establish their claims at trial, both by way of submitting the documents as evidence in the proceeding and by way of filing expert evidence which may refer to discovered documents. The next case management hearing is schedule for 16 October 2026.
Source: Maurice Blackburn
About This Case
Maurice Blackburn is conducting a class action against Google for alleged anti-competitive conduct in the display digital advertising market in Australia, where it provides AdTech services to both advertisers and publishers of ads, and has a dominant position at all points of the AdTech supply chain. The class action seeks to recover compensation for publishers of digital ad inventory who have received less revenue for the ad space they sell, than they would have otherwise.
What is AdTech?
AdTech is a term to describe the technological tools that connect website publishers wishing to sell ad space, and advertisers wishing to buy ad space. When a consumer opens a website page and/or mobile phone app, a complex series of automated transactions (that occur in a matter of milliseconds) determines which ad to show to that consumer in each available ad space on the webpage and/or mobile phone app.
The automated buying and selling of digital ad space using AdTech services is called programmatic advertising.
Source: Maurice Blackburn
Frequently Asked Questions
Will it cost anything to be part of the Google AdTech Class Action?
No. It will not cost you anything to be part of the class action and you will never be asked to pay any costs out of your own pocket. Group members will not be asked to pay anything upfront. The case is set up so that group members will never be out of pocket. Costs will only be payable if: the case is settled - meaning Google agrees to pay compensation without needing a trial; or there is a trial and we win the case. Court approval is needed for any payments to be made to Maurice Blackburn. Read more about class action costs here.
How much compensation will I get?
We are not able to predict how much compensation group members may receive. It is likely to be different from person to person.
How long do class actions take?
Class actions usually take between 2 and 4 years. The length of a class action will depend on many factors, including how Google responds to the case. If you register your interest in this class action, we will send you updates when important events happen.
Where can I read your privacy policy?
Client confidentiality and privacy are very important to us. You can access our Privacy Policy here.
I have more questions
If you still have questions, please call Maurice Blackburn on 1800 298 602, or email us at GoogleAdTech@mauriceblackburn.com.au
Source: Maurice Blackburn
Disclaimer: This information is sourced from Maurice Blackburn. It is provided for general information only and does not constitute legal advice. Always verify details with the original source before taking any action.
Legal disclaimer: Information on this page is general in nature and does not constitute legal advice. ClaimBar tracks class action settlements and provides updates. Always seek professional legal advice for your specific circumstances.
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